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You've Mastered the Unit.
Now, Master the Boardroom
Choose Your Path
EMPOWERING NURSE LEADERS • 30 YEARS OF EXPERTISE • STRATEGIC C-SUITE INFLUENCE
For Nurses & Nurse Leaders
Master the language of the C-Suite. I coach you to turn clinical wins into outcome-based stories hospital executives want to hear. Transition from professional expertise to strategic influence.
You’ve mastered the clinical side of nursing. Now it’s time to own the boardroom—speaking the language of strategy, finance, and outcomes so decision‑makers see you as the leader they can’t afford to lose.
Turn your clinical wins into boardroom decisions that move your career—and your organization—forward.
For Organizations
Architecting stability through low-risk, success-based contingency recruitment. Stop the revolving door of leadership by matching high-performing directors to your specific clinical acuity and culture.
The Leadership Vault
&
Digital Downloads
Proprietary frameworks condensed into a high‑impact toolkit. Master the language of strategy and impact with the industry's most trusted executive assets.
CURATED ASSETS
Interview Playbook
Decode executive behavioral questions and master boardroom cues.
$49
From Bedside to boardroom the rn c-suite career playbook
Translate clinical wins into boardroom language decision-makers trust.
$29
boardroom rediness bundle hcahps sTORYTELLING, wORKSHEETS AND tURNAROUND pRESENTATION
Data-driven HCAHPS decks and financial variance cheat sheets.
bUNDLE eXCLUSIVE
$65
sold separately, the cost is $78
SECURE YOUR ACCESS NOW
BUNDLE: $65
Leadership Coaching Classes
1. Interview Mastery
For emerging nurse leaders ready for their first director role or high-stakes executive interview on a compressed timeline.
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The Result: A boardroom-ready narrative and scripted responses you can use for any future executive interview.
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What’s Included:• The Boardroom Simulator:
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Two intensive 90-minute mock panel interviews with real-time Recruiter’s Lens feedback.•
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The Negotiation Protocol:
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Custom scripts and strategy to negotiate your base salary, sign-on bonuses, and relocation.• Asset Included:
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The Executive Interview Playbook.
Investment: $1,500 Ideal before your next panel interview.
2. Director Strategy Coaching
For established directors transitioning clinical oversight into senior governance and operational corporate leadership.
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What’s Included:• 6-Month Executive Partnership:
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Bi-weekly 60-minute strategic advisory calls.•
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Direct Insider Access:
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Priority email/Voxer access between calls for urgent political maneuvering and real-time guidance.•
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The Executive Overhaul:
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Complete teardown and rebuild of your executive resume and LinkedIn profile.•
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The Vault Access: Complimentary access to all MRG proprietary digital assets.
Investment: $4,500Best if you’re 3–12 months from a director search.
3. Bedside to Boardroom
For ambitious RNs and managers aiming for strategic leadership, requiring a total overhaul of legacy clinical assets.
The Result:
A clear pivot plan from bedside to executive leadership. What’s Included:• The Transition Intensive:
One comprehensive 90-minute deep-dive strategy session.
• The Pivot Plan: A custom-mapped, step-by-step document outlining your exact moves to secure your first leadership title.
• Asset Included: The Authority Roadmap.
Investment: $650. Perfect when you’re ready to leave the bedside without losing your identity as a nurse.
4. Bronze Power Hour
For busy leaders needing a surgical deep-dive into a single mission-critical asset holding back their advancement.
The Result: One targeted boardroom asset and a clear action plan.
What’s Included:
• The Strategic Sprint: 60 minutes of uninterrupted, highly focused problem-solving for a single bottleneck.
Investment: $300. Great for urgent issues you need to address this month. or Up and coming new leaders
With over 30 years of industry expertise, Juli Van Der Meulen has been the 'insider' in the room for executive searches at the nation's premier hospital systems. She doesn't just find candidates; she architects leadership.
“Having spent three decades listening to what CNOs and CEOs actually look for, I've developed a recruiter's lens that allows me to bridge the gap between clinical excellence and boardroom strategy—translating your clinical wins into outcome-based stories that move mountains.”
The Juli
Advantage
Coaching Resources & Digital Downloads
Unlock Vault
Juli Van Der Meulen | Founder & Executive Consultant|Coach
Medical Resource Group, Inc.
The Architect Behind the Strategy
Juli Van Der Meulen, Executive Recruiter | RN Leadership Coach | Retention Strategist,
30+ YEARS of INDUSTRY EXPERTISE
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For over 30 years, I have been the 'insider' in the room for executive searches at the nation's premier hospital systems. I don't just find candidates; I architect leadership. By bridging the gap between clinical excellence and boardroom strategy, I help nurse leaders secure the influence—and the compensation—they’ve earned
Strategic Stewardship & Clinical Excellence
My coaching has always been woven into my search work: preparing candidates for every stage of the process, helping them tell fact‑based stories, and translating bedside impact into language the C‑suite understands. After more than 40 years in this industry, I’m formalizing what I’ve done for decades — offering coaching as its own service.
I bring the perspective of a seasoned recruiter and the care of a trusted advisor, so you don’t have to walk your leadership journey alone.
Over the years, I’ve built long‑term relationships with organizations such as UF Health, LifePoint Hospitals, Seattle Children’s, and CHI, partnering with their leaders to match the right nurse executives to the roles that shape patient care.
Juli Van Der Meulen | Founder & Executive Consultant
Medical Resource Group Inc.
Testimonials
"Juli placed me as Director of Perioperative Services 20 years ago and helped me build an entire CVOR team from scratch. Her expertise in high-acuity recruitment is unmatched. She doesn't just find candidates; she secures your unit's future."
Kathy
Director of Perioperative Services
"Juli identified a role that perfectly aligned with my professional goals and my family's needs. Ten years later, we are still in Washington and couldn't be happier. Juli has a rare talent for finding the 'perfect fit'."
AMHA, RN, CENP, Vice President Hospiice, Seattle
Nancy
"Juli is a game-changer for RNs ready to lead. Her interview coaching is world-class; she prepares you for everything from the initial phone screen to the final board panel, replacing fear with professional poise."
Amy
Nurse Manager
Zero-Risk Leadership Acquisition
Minimize your organizational risk while securing elite clinical leadership. Our success-based contingency search ensures that your facility only invests when we place a high-performing director who is perfectly aligned with your hospital's specific acuity, culture, and long-term strategic goals. We handle the heavy lifting of the search process.
Contingency Search Model
Stop the financial drain of vacant executive roles with a performance-driven recruitment strategy. You gain access to our deep network of industry-vetted nurse leaders, and our fee is only earned once the right fit is secured.
Architecting Continuity & Stability
We provide more than search; we deliver strategic leadership stability. By architecting continuity, we mitigate fiscal risk and secure long-term clinical outcomes in your most critical high-acuity departments.
Stability-Lead Strategy
A precision-focused framework to stop the revolving door of management. We secure cornerstone leaders who ensure the long-term stability and clinical integrity of your organization.
Strategic Acuity Match
Matching elite management profiles to unit-specific intensity. We ensure stability in high-stakes environments like Trauma and ICU by vetting for unparalleled resilience and skill.
Halt the fiscal erosion caused by clinical leadership turnover. Our strategic partnerships secure the executive continuity necessary for consistent success and patient safety.
SURGICAL SERVICES • CRITICAL CARE • EMERGENCY & TRAUMA • WOMEN & CHILDREN • OPERATIONS • SUCCESS-BASED CONTINGENCY • 30+ YEARS EXPERIENCE
Architecting Continuity: Strategic Leadership Acquisition
Eliminate fiscal erosion and upfront risk. Our success-based model aligns our incentives with your outcomes: you only invest when the right leader is secured.
Performance-Locked Talent Acquisition
Eliminate fiscal erosion and upfront risk. Our success-based model aligns our incentives with your outcomes: you only invest when the right leader is secured.
We go beyond the resume and CV. We benchmark candidates against your facility's specific clinical acuity and organizational DNA to ensure immediate impact and long-term fit.
Clinical Acuity & Cultural Synthesis
We go beyond the CV. We benchmark candidates against your facility's specific clinical acuity and organizational DNA to ensure immediate impact and long-term fit.
REQUEST A STRATEGY ASSESSMENT
Protecting the Bottom Line through Retention Stability
The true cost of leadership turnover is measured in more than just recruitment fees. We engineer placements designed for longevity, stabilizing your units and protecting your ROI.
I’m a Nurse Leader
Turn your experience into executive influence.
Secure Your Leadership Legacy
Choose the path that fits you best.
I’m an Organization
Secure stable nurse leadership for your hospital or system.